We use the smallest set of cookies and browser storage we can get away with. The cookie banner you saw on first visit gives you granular controls — “accept all” is one option of three, not the path of least resistance.
What we use
| Name | Purpose | Type | Lifetime |
|---|---|---|---|
| utalkia.cookie-consent | Stores your consent choices. | Strictly necessary | 12 months |
| theme | Remembers light/dark theme choice. | Preferences | 12 months |
| utalkia.roi | Persists your ROI calculator inputs locally. | Preferences | 12 months |
| _pa_* | Aggregate, anonymous traffic counts via Plausible. No cross-site tracking. | Analytics | Session |
Note: theme and utalkia.roi are stored in browser localStorage, not as HTTP cookies. They never leave your device. Listed here for transparency.
What we deliberately do not use
- No advertising cookies. No retargeting pixels.
- No social-network embed cookies (no Facebook pixel, no LinkedIn Insight Tag).
- No Google Analytics. We use Plausible specifically because it doesn't need cookies.
Changing your choices
To revisit your choices, clear your browser cookies for this site and reload — the banner will reappear. We'll add a settings link inline once we add a second analytics provider, but for now “clear and reload” is the cleanest path.