Insights
Working notes, not marketing.
Lean by design. We publish when we have something specific to say — usually because a client engagement surfaced something worth writing down.
- Strategy
Orchestration is the strategy. Tools are just tools.
Most companies that say they're 'doing AI' have rolled out chat licenses. That's adoption. Strategy is when the business runs on it — outcomes, not tasks.
Alex Galustyan · 6 min read - Engineering
Human-in-the-loop, by design — not as a fallback
Every production AI system we ship is engineered to know when to stop and ask. The orchestrator doesn't replace your team. It removes the grunt work so judgment lives where it should.
Aghasi Gasparyan · 5 min read - Engineering
Why RAG alone fails on regulated corpora
If you can't trace the assertion to the source paragraph, version, and signature, you don't have an audit trail — you have a confident hallucination.
Aghasi Gasparyan · 8 min read - Strategy
30-60-90: the only AI roadmap that matters at $50M revenue
You don't need a Center of Excellence. You need one painful workflow, one quick win in the first quarter, and a playbook to do the next one cheaper.
Alex Galustyan · 7 min read - Field notes
Field note: the three edge cases that break document pipelines
Stamps and overlays, mixed-language paragraphs, and scanned tables that aren't tables. None of these survive a generic OCR pass.
Developer #2 · 4 min read